Choosing A Domain Name
Choosing a name to represent your business is very important. After all, this will be YOUR business. Here are some things to consider as you decide on your domain name:
- Use keywords people use in search engines that are pertinent to your business
- Make your domain name as short as possible
- Choose a name that is easy to spell
- Choose a name that does not change spelling in different countries or have multiple accepted spellings: color vs. colour; license vs. licence; traveler vs. traveller
- Make sure it is easy to communicate your name over the phone: redbook.com vs. readbook.com; reedbooks.com vs. readbooks.com
- Trademark your name to protect it
- Make sure you are not infringing on someone else’s trademark. It would be terrible to spend your money and time investing in your brand, only to lose it to someone else.
Search for registered trademarks in the countries you will do business in
ex: http://tess2.uspto.gov/ - Use Google to search for existing companies
- Conduct a trademark search
http://www.nolo.com/article.cfm/objectId/79BB0841-5898-40C3-A441E98A7494A853/310/274/FAQ/ - Avoid names that can easily be singular or plural, or else purchase both versions. For example, if your site has to do with medical graphic art, get both medicalartstudio.com and medicalartstudios.com or get both medicalgraphicart.com and medicalgraphicsarts.com
- Make sure your domain doesn’t have additional unintentional meanings. Webad.com can be read “Web Ad” or “We Bad”. Medicalartshits.com can be read “Medical Arts Hits” or “Medical Art Shits.” Even worse, medicalartsexposed.com can be read “Medical Arts Exposed” or “Medical Art Sex Posed.”
Having the word “Sex” in your domain name is a sure-fire way to have your business email sent straight to junkmail folders, and a great way to lose customers. - Make it memorable
- The fewer words the better. The fewer characters the better
- Make your name rhyme (i.e. heartart.com)
Some things to avoid if at all possible:
- Hyphens
- Numbers, especially the number 4. Some search engines penalize numbers in domain names.
- Non-standard grammar or speech (i.e. medicaldrawing.com vs. medicallydrawing.com, medicaldraw.com or medicalcollege.com vs. collegemedical.com)
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